Building Your Business

Selective use of personalization in email messages can be very effective. Personalization helps to confirm that information was entered correctly and has been accepted after completing a web form. To create a personalized message using Relevant Tools start by clicking on the 'Messages' icon.



There are many different ways to create an email message using Relevant Tools depending on what type of message that you want to create. For this example we will create a plain text personalized message. Plain text emails often have the highest delivery rates and that is especially important for the confirmation email that people receive after completing a web form.



You can personalize your message using any of the information collected in your web form. The field names are entered with a dollar sign in front and behind the field name. Clicking on the help link on the right of the create message page will display the list of available fields for the database associated with the web form.



Don't get carried away with personalization. If you over use information, such as repeating the first name multiple times in the email, your email may be flagged as junk mail. Keep it simple and you will get your message delivered.

Labels: email messages, personalization, tutorial